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One-stop solution for soft play equipment, mall installations, kindergartens, kids cafes, and event venues.
Start Your Business TodayIn 2016, a huge milestone was reached in artificial intelligence: AlphaGo defeated legendary Go player Lee Se-dol. This moment inspired Katie Zhang, mother of two, to rethink children's education. She realized that rote memorization would soon be obsolete — what children truly need is creativity, emotional intelligence, and physical play.
Thus, Betta Play was born — with the mission: "Help Kids Beat AlphaGo!" We believe play is essential for development, and our safe, fun, and imaginative soft play environments nurture the skills kids need to thrive in an AI-driven future.
2017
Founded
50+
Franchises in China
3
International Franchises
We’re more than just a manufacturer — we’re your partner in success.
All our soft play equipment meets international safety standards. We prioritize surfacing, materials, and structural integrity to ensure the safest environment for children.
We operate our own franchise brand Pokiddo with 50+ locations in China. This gives us deep insight into operations, marketing, and customer experience — knowledge we share with every client.
We help you stand out. Instead of copying competitors, we design unique, Instagram-worthy spaces that attract families and go viral online.
Tailored soft play experiences for every space and audience.
Portable soft play setups ideal for birthday parties, events, and temporary installations.
Eye-catching, high-traffic soft play zones for shopping malls and retail centers.
Fully customized soft play environments tailored to your brand, space, and audience.
We help you promote your soft play area with proven strategies and operational training.
Premium soft play equipment for every environment.
Complete modular systems with tunnels, slides, ball pits, and climbing walls. Ideal for indoor playgrounds.
Portable, rentable soft play units perfect for events, festivals, and temporary venues.
Non-slip, shock-absorbing interlocking tiles for safe play surfaces.
Educational and developmental soft play sets designed for early learning environments.
Compact, stylish soft play zones for family cafes and restaurants.
Large-scale ball pits with interactive elements for high-traffic malls.
Mini bounce houses for indoor use, perfect for parties and small venues.
Secure, enclosed play areas for infants and toddlers.
Our soft play solutions in action across diverse environments.
Creating joyful spaces for children in healthcare environments.
Entertaining kids during travel with safe, engaging play zones.
High-traffic, branded soft play areas that drive footfall.
Integrated play spaces that enhance dining experiences.
Developmental play equipment for early childhood education.
Portable soft play for festivals, fairs, and corporate events.
"Thanks to Sally and the BETTAPLAY team in getting this order finalized even though there were many challenges. We solved the problems one by one. Great service. The EPP blocks quality and packaging meet all our expectations. Kids love the blocks! Well done!"
— K**************e, United States
"Thanks to Sally and BETTAPLAY team in getting this order finalized. Great service. The EPP blocks quality and the packaging meet all of our expectations. Kids love the blocks! Well done!"
— A*********G, United Arab Emirates
Get expert guidance, customized designs, and full operational support from Betta Play.
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