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Icon Incar - The Mobility Experience Design Company

The Mobility Experience Design Company

Pioneering digital HMI, Car-OS, and immersive in-vehicle experiences for automotive and new mobility brands.

Explore Our Work

Featured Cases

From the world’s first digital HMI to a radically-fresh new EV brand for a global automotive OEM — these are just a few examples of our collaborations.

BMW iDrive 8

BMW iDrive 8

Redefined the in-car experience with a seamless, intuitive interface that integrates navigation, entertainment, and vehicle settings in a unified digital cockpit.

BMW Vision Neue Klasse

BMW Vision Neue Klasse

A visionary concept integrating sustainable materials, AI-driven personalization, and next-gen HMI for BMW’s future electric vehicle platform.

MINI Operating System 9

MINI Operating System 9

A fresh, playful, and highly responsive OS that captures the MINI brand spirit while delivering advanced functionality and seamless smartphone integration.

Rolls-Royce Digital Experience

Rolls-Royce

Crafted a bespoke, ultra-luxury digital experience emphasizing elegance, discretion, and effortless control for the pinnacle of automotive refinement.

Car-OS for Smartphone OEM

Car-OS for Global Smartphone OEM

Developed a fully customized Car-OS for the world’s largest smartphone manufacturer, enabling deep integration between mobile and in-car ecosystems.

Concept Car HMI Prototyping

Concept Car HMI Prototyping

Brought early-stage digital innovations to life, enabling OEMs to experience and validate future HMI concepts before full-scale development.

Our Expertise

Our holistic approach to designing branded experiences helps clients achieve greater platform flexibility, customer relevance, and reduced development costs.

Concept Cars

We bring early-stage digital innovations to life for people to experience. Our immersion at this stage helps inform and influence future vehicle development programs.

Platform Expertise

We support teams with deep knowledge of AOSP, AAOS, Apple CarPlay, Unity, Unreal, and custom systems to push the limits of in-vehicle technology.

Rapid Prototyping

We accelerate learning and decision-making using proprietary tools and a seating buck system for fast, realistic HMI validation.

Scalable Design Systems

We integrate structure and standardization to ensure high-quality hand-offs, continuous improvement, and fast-paced product development.

Realtime 3D

Our expertise enables integration of next-gen, interactive, and immersive experiences into the digital cockpit using Unreal and Unity.

Production HMI

We deliver pixel-perfect, production-ready systems with deep understanding of hardware optimization and software coordination.

Our Solutions

Discover our suite of mobility experience design solutions, engineered for the future of automotive and smart transportation.

HMI

Digital Cockpit HMI

Intuitive, brand-aligned interfaces for instrument clusters, infotainment, and central displays.

OS

Custom Car-OS

End-to-end operating systems tailored for OEMs and tech partners with deep ecosystem integration.

3D

Realtime 3D Visualization

Immersive navigation, augmented reality, and 3D vehicle modeling powered by Unreal Engine.

AI

AI-Powered Personalization

Adaptive interfaces that learn driver behavior and preferences for a truly personalized experience.

CP

CarPlay & AAOS Integration

Seamless smartphone integration with optimized UX for Apple CarPlay and Android Auto.

UX

User Experience Strategy

End-to-end UX consulting from research and concept to validation and production.

VR

Virtual Showroom

Immersive VR experiences for dealerships and customer engagement with full vehicle configurators.

DS

Design System Framework

Scalable, component-based design systems for consistent, high-quality UI across platforms.

We Are Where the Future of New Mobility Is Happening

Over 15 years of focusing on quality long-term partnerships enables us to create distinctive product experiences for future-oriented brands and their customers.

We are proudly part of the icon group and WPP, operating globally with studios in Berlin, Ingolstadt, Munich, Shanghai, Tokyo, and Wiesbaden.

Learn More About Us
Icon Incar Team

Get in Contact

Whether you're looking to solve a complex mobility challenge or learn more about our capabilities, we're here to help.

Email: [email protected]

For inquiries about partnerships, careers, or project collaboration.

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