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The Leading B2B IoT Experts

Pioneering intelligent, turnkey IoT solutions for hospitality, retail, garments & manufacturing industries — where innovation meets industrial transformation.

Our Core Services

magicwise delivers end-to-end IoT solutions — from concept to deployment — with deep expertise in hardware, software, and industrial integration.

Intelligent Hardware Design

Full-cycle development of smart, connected devices with embedded sensors, touch interfaces, and robust industrial design for retail and hospitality environments.

Core Development & Connectivity

Secure, scalable firmware and backend systems with seamless connectivity via Wi-Fi, Bluetooth, and our proprietary mPlc Protocol for unlimited node expansion.

Product-to-Market Transformation

From idea to mass production — we partner with professional manufacturers to bring your vision to life with precision engineering and agile iteration.

Innovative IoT Products

Discover our patented, industry-leading IoT solutions that are redefining smart environments across global enterprises.

Smart Touch Refrigerator

Smart Touch Refrigerator

World's first full touch screen intelligent refrigerator with Internet connectivity.

  • • Automatic product recognition
  • • Inventory management algorithms
  • • IoT-enabled cloud sync
  • • Launched in 2008
Flexishelf Smart Shelf

Flexishelf Smart Shelf

World's first commercial smart shelf with 7-inch touchscreen and product recognition.

  • • 7" touch interface
  • • Real-time inventory tracking
  • • Deployed in Hilton, Sheraton, Novotel
  • • 2010–2012 development
mPlc Protocol

mPlc Protocol

Revolutionary power line communication protocol enabling unlimited node connectivity.

  • • Unlimited node expansion
  • • High-speed data over power lines
  • • Launched April 2009
  • • Offices in Milan & Berlin
DevDen IoT Lab

DevDen™ IoT Lab

China's first dedicated IoT development lab for industrial innovation.

  • • Founded June 2014
  • • Focused on retail giants (Carrefour, Walmart)
  • • In-house prototyping
  • • Agile & Scrum workflows
Industrial IoT Gateway

Industrial IoT Gateway

Secure, high-throughput gateway for industrial data aggregation and transmission.

  • • Multi-protocol support
  • • Edge computing capabilities
  • • Designed for manufacturing
  • • Patented firmware
Smart Garment System

Smart Garment System

RFID and sensor-integrated apparel tracking for retail and logistics.

  • • Real-time inventory
  • • Anti-theft integration
  • • Seamless POS sync
  • • Customizable for brands

AI-Powered Inventory AI

Proprietary algorithms for automatic product recognition and stock forecasting.

  • • Machine learning models
  • • Real-time analytics
  • • Integrated with Flexishelf
  • • Reduces waste by 30%

Custom IoT Firmware

Tailored firmware for embedded systems across hospitality and retail.

  • • C++/Java-based
  • • Secure OTA updates
  • • Low-power optimization
  • • Cross-platform compatibility

Pioneers of Industrial IoT

magicwise is a fast-growing multinational company specializing in tailor-made, turnkey IoT solutions for high-end industries such as hospitality, retail, garments, and manufacturing.

With several patents, proprietary technologies like the mPlc Protocol, and a unique iterative development process, we deliver unmatched innovation and speed-to-market.

World’s first smart refrigerator (2008)
Unlimited-node mPlc Protocol (2009)
Smart shelves in Hilton, Sheraton, Novotel
China’s first IoT DevDen™ (2014)
magicwise Innovation Lab

Why magicwise?

Super-Fast Development

Agile methodologies and in-house prototyping enable rapid iteration and deployment.

Multinational Expertise

Global teams in China, Italy, and Germany ensure diverse innovation and 24/7 development cycles.

Innovative Thinking

Untraditional workstations and open labs foster creativity and breakthrough ideas.

Patented Technologies

Own IP and protocols ensure unique, secure, and scalable IoT solutions.

2008
Founded
15+
Years of IoT Leadership
3
Global Offices
50+
Patents & IPs

Join the Team

We don't care what you know. We care what you can learn.

Open Positions

HTML / CSS / PHP 3 positions
C++ / Java 3 positions
Electronics Design Engineer 2 positions
3D Modelling / 3D Programming 2 positions
Android / iOS 3 positions
Industrial Product Design 1 position

Job descriptions available in Chinese only.

View Careers Page

Get in Touch

Reach out to learn more about our IoT solutions or partnership opportunities.

Email: [email protected]

We respond promptly to all inquiries.

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