Mori Shu

Who is Shu?

As an entrepreneur with a creative art background, Shu thrives on solving design problems to produce aesthetically pleasing products. With a deep passion for illustration and character design, Shu founded Mori Shu to bring original, delicate, and emotionally resonant artwork into everyday life.

The vision is simple: improve people’s experiences through design. From travel journals to functional accessories, every product is born from personal insight and refined through collaboration with experts across disciplines.

Mori Shu’s core competence lies in original character licensing, with a strong focus on branding through high-quality, market-driven products — including illustration books, packaging, and commercial designs.

Our Products

Each product is designed with care, combining functionality, beauty, and Mori Shu’s signature illustration style. Crafted for travelers, creatives, and collectors alike.

Passport Traveler Note

A portable pocket notebook inspired by travel. Combines the concept of a passport and traveler’s journal — perfect for recording ideas, emotions, and memorable moments on every journey.

• Compact & lightweight
• Inspired by personal travel experiences
• Best-selling product in retail

x Mywish 2Way Passcase

A patented collaboration with Mywish Co., Ltd. Functions as both a card holder and mobile phone stand — practical, sleek, and adorned with Mori Shu’s original character designs.

• Multi-functional design
• Designed & patented in Taiwan
• Sold out — not available for wholesale

x Syoukei Stationary Masking Tape

A collection of 6 beautifully designed masking tape series. Challenges included pattern continuity and contrast on crepe paper — solved through meticulous refinement.

• 6 unique series released
• Sold out within 9 months
• Ideal for DIY, wrapping, decoration

Colorful Neoprene Bag

High-density, shockproof neoprene bags made in Taiwan. Designed to protect smartphones, tablets, passports, and more — with vibrant Mori Shu illustrations.

• 100% Taiwan manufacturing
• Washable & anti-scratch
• Thermal dye sublimation printing

Ticket Stub Diary

A creative journal designed to preserve memories through ticket stubs, notes, and sketches. Encourages storytelling and reflection on daily adventures.

• Dedicated ticket compartments
• Illustrated layout design
• Perfect for travelers & collectors

Illustration Books

Curated collections of Mori Shu’s original artwork. Each book tells a visual story, showcasing delicate styles and emotional depth through character-driven illustrations.

• Limited edition prints
• High-quality paper & binding
• Ideal for art lovers & designers

Original Character Licensing

Mori Shu specializes in licensing its unique characters for use in commercial products, packaging, and media. Collaborate with us to bring charm and personality to your brand.

• Exclusive character rights
• Custom branding solutions
• Global partnership opportunities

Commercial & Package Design

From concept to execution, Mori Shu offers full-service design for packaging and commercial campaigns — blending artistry with market appeal.

• Brand identity development
• Product packaging design
• Retail & marketing visuals

Why Choose Mori Shu?

We blend art, function, and emotion to create products that resonate with users on a deeper level.

Original Illustration

Every design is hand-crafted with a delicate, unique style — never generic. Mori Shu’s illustrations bring personality and emotion to every product.

Premium Quality

We prioritize excellence in materials and manufacturing. All products are designed for durability, comfort, and long-term use.

Design-Driven Innovation

Born from real-life experiences, our products solve everyday problems with elegance and creativity — improving user experience through thoughtful design.

Frequently Asked Questions

Find answers to common inquiries about our products and brand.

Are Mori Shu products available for wholesale?

Currently, wholesale is not accepted for certain products like the Mywish 2Way Passcase. Please visit our official site for updated availability.

Where are Mori Shu products made?

All neoprene bags and select products are 100% manufactured in Taiwan, ensuring high quality and ethical production standards.

Can I license Mori Shu characters for my brand?

Yes! Original character licensing is one of our core competencies. We welcome collaboration inquiries for commercial use.

Why is the design process important to Mori Shu?

Design is not just about looks — it’s about solving real problems and enhancing daily experiences. Every product starts with a personal insight.

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