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Global Brand Licensing

GLOBAL BRAND
LICENSING SERVICES

Taking your brand to new levels of success through strategic, full-service licensing programs that enhance awareness, create meaningful consumer experiences, and drive global revenue growth.

Explore Our Services

WELCOME TO PURE BRANDS

We are a premier full-service brand licensing agency with a mission: connecting brands to consumers around the globe.

We strategically plan and implement multi-faceted licensing programs to enhance brand awareness, create positive consumer experiences, and grow revenues for our clients. With a team of high-profile professionals, we deeply understand the complexity of today’s global markets and consumer trends.

Enhance Brand Awareness

Create Positive Consumer Experiences

Reaching Out to New Customers

Enhance Brand Awareness

Facts About Us

We’ve gathered a team of high-profile experts in product development, marketing, licensing, and legal affairs — bringing experience, knowledge, and passion to elevate your brand.

Boutique Service, Corporate Resources

Personalized attention with the backing of large-scale corporate infrastructure and global reach.

Proven International Track Record

Successfully launched globally acclaimed licensing and brand extension programs across multiple industries.

In-House Legal Expertise

Full legal support for contracts, compliance, brand protection, and royalty audits.

Global Market Knowledge

Deep understanding of key markets including China, USA, and Europe, with offices in Munich, Shanghai, Hong Kong, and LA (coming soon).

Worldwide Licensee Network

Carefully selected global partners in manufacturing, retail, and distribution.

Consumer-Centric Licensing

We view licensing as a way for consumers to engage meaningfully with brands, turning them into loyal fans.

Our Services

We provide an integrated, full-service licensing program that works as a turn-key operation for our clients — from strategy to execution.

01

Brand & Manufacturer Representation

  • Strategic Planning & Consulting
  • Brand Extension & Licensee Selection
  • Licensing Program Development
  • Negotiation and Contract Execution
02

Marketing & Creative Services

  • Branding & Identity Concept
  • Styleguides & Brand Books
  • Approval Management
  • Marketing Mix Plan / Concept
03

Retail Strategy & Brand Experience

  • Retail, Franchising & Dealership Service
  • E-Commerce & Digital Strategy
  • Brand & Promotional Collaborations
  • Brand Activation (Real-Estate/Theme Park)
04

Legal & Financial Services

  • In-House Legal Team
  • Contract Management
  • Financial Analysis & Royalty Reporting
  • Brand Protection & Program Audits

Our Process

A structured, transparent approach to building and managing successful global licensing programs.

01

Assessment & Strategy

  • Brand Analysis & Program Assessment
  • Market Research & Category Evaluation
  • Sales & Marketing Strategy
  • Capability Check & Compliance
02

Design & Development

  • Design & Product Development
  • Effective & Timely Approval Process
  • Homogeneous Product Line
  • Uniform Packaging Design
03

Retail & Market Expansion

  • Retail Development & Market Consultancy
  • Synergies for Dealership & Sourcing Support
  • Alignment of Activities & Sales Channels
  • Product Portfolio Analysis & Pricing Support
04

Monitoring & Compliance

  • Performance and Business Monitoring
  • Compliance with Quality & Legal Standards
  • Invoicing & Royalty Administration
  • Anti-Counterfeit Strategy & Inspection

Selected Case Studies

Real-world examples of how we’ve helped global brands expand through strategic licensing.

Mini Lifestyle Brand

Mini as a Lifestyle Brand

Transformed Mini from an automotive brand into a lifestyle icon with product lines in fashion, bags, accessories, and kids' items.

  • • Sold in luxury department and specialty stores
  • • Global brand extension strategy
  • • Enhanced emotional connection with consumers
BMW Licensing

BMW Luxury Licensing

Extended BMW’s premium brand approach into luxury licensed products, generating hundreds of millions in global sales.

  • • 40+ free-standing luxury stores in Greater China
  • • High-end product collaborations
  • • Consistent brand positioning across categories
Video Game Licensing

Video Games & Interactive

Leveraged relationships with developers and publishers to enable smart product placement and innovative royalty models.

  • • Strategic in-game branding
  • • Royalty-sharing agreements
  • • Cross-promotional campaigns

Our Licensing Solutions

Tailored product categories we specialize in bringing to market through strategic brand partnerships.

Fashion & Apparel

Fashion & Apparel

Luxury and lifestyle collections for men, women, and children under iconic brand names.

Accessories

Accessories

Bags, wallets, sunglasses, and premium lifestyle accessories with strong brand identity.

Kids & Family

Kids & Family

Toys, apparel, and educational products that extend brand love to younger audiences.

Home & Living

Home & Living

Furniture, décor, and lifestyle products that bring brand essence into everyday spaces.

Digital & Interactive

Digital & Interactive

In-game branding, NFTs, and digital collectibles for next-gen brand engagement.

Retail Experiences

Retail Experiences

Pop-ups, flagship stores, and brand activations in real estate and theme parks.

Licensing Strategy

Licensing Strategy

End-to-end program development, from market analysis to licensee selection.

Legal & Compliance

Legal & Compliance

Contract management, royalty reporting, and anti-counterfeit protection.

Our Team

Over 15 years of licensing experience. Our team has developed, managed, and led major programs for BMW, MINI, and other global brands.

Our experts combine deep industry knowledge with creative strategy and legal precision to deliver results.

15+ Years
Global Reach
BMW & MINI Programs

Get in Touch

We have offices in Munich, Shanghai, Hong Kong, and an affiliate company in the USA.

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