SourceX Research – Global Full-Service Market Research Agency

About SourceX

We are a full-service market research firm committed to providing accurate, timely, and comprehensive market intelligence, facilitating our clients to reach their goals and maximizing their return on the research investment.

Proud of our flexibility in service provision and our extreme pursuit of excellence, SourceX combines deep regional expertise with global reach. Our team comprises seasoned researchers from leading international agencies such as Nielsen, Kantar, and Ipsos.

Cross-over Expertise

Excellence in Execution

Extreme Flexibility

Our Services

From fieldwork execution to full-cycle research, we offer tailor-made solutions across qualitative, quantitative, and hybrid methodologies — all designed to meet your unique business needs.

Full Market Research Service

• Qualitative & Quantitative Studies
• Online FGD & IDI
• Online Ideation & OLBB
• Ethnographic Immersion & Shop-Along
• CLT, HUT, CATI, WAPI Intercept, MS
• Brand Positioning & Communication
• Market Entry & Customer Satisfaction Studies
• Usability Studies, U&A, Concept Testing (B2B)
• Public Sector & Government Research
• Mandarin & English Moderation & Reporting

Fieldwork Only

• Project Management & Data Collection
• Participant Recruitment
• Material Translation & Simultaneous Translation
• Transcriptions & Video Editing
• Incentive Handling
• Facility Rental & Logistics
• Online Survey Programming & Hosting
• Panel & Sample Services
• CATI, CLT, CAPI, Intercept Fieldwork
• Data Entry, Cleaning & Tabulation

Our Research Methods

We deploy a wide range of proven methodologies tailored to your industry and objectives.

Focus Group

In-depth group discussions led by expert moderators to explore consumer perceptions, behaviors, and motivations.

IDI / TDI

One-on-one or two-on-one interviews for deep personal insights, ideal for sensitive topics or expert interviews.

Online Survey

Custom-designed digital surveys with advanced programming, multilingual support, and real-time reporting.

Ethnographic Study

Immersive observation of users in natural environments to uncover authentic behaviors and unmet needs.

Mystery Shopping

Objective evaluation of customer experience through trained shoppers across retail, service, and digital touchpoints.

Shop-Along

Accompany shoppers during purchase journeys to capture real-time decision-making and emotional triggers.

IHUT / Product Trial

In-home product testing with detailed feedback collection, usage tracking, and performance analysis.

Advanced Analytics

Conjoint, MaxDiff, TURF, segmentation modeling, Van Westerndorp, and big data mining for strategic insights.

Industries We Serve

Trusted by global leaders across diverse sectors to deliver actionable insights.

Tech & Telecomm

IBM, Vodafone, Intel

Energy & Environment

BP, Aramco, Shell

Spirits & Wine

MHD, Pernod Ricard, RIO

Consumer Goods

Dyson, Panasonic, Samsung

Financial Services

HSBC, AXA, Prudential

Pharma & Healthcare

Sanofi, TFS, J&J

Retail & E-Business

Sephora, Amazon, Walmart

FMCG & Skincare

Unilever, L’Oréal, Cle de Peau

Frequently Asked Questions

What regions does SourceX cover?

We focus primarily on the APAC region, especially the Greater China market, and have the capability to run projects globally through our reliable resource network.

Do you offer services in languages other than English?

Yes, we support most global languages, including Mandarin, with full translation, moderation, and reporting capabilities.

Can you handle both qualitative and quantitative research?

Absolutely. We offer full-service qualitative and quantitative research, including online and offline methodologies, advanced analytics, and hybrid approaches.

What industries do you specialize in?

We serve a wide range of industries including Tech & Telecom, Energy, FMCG, Healthcare, Financial Services, Retail, and more, with deep expertise in consumer behavior and market dynamics.

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SourceX Research Global Full-Service Market Research Agency