Build Your Brand in Europe
TangToEurope is a marketing consultancy that helps Asian OEM/ODM manufacturers and startups successfully enter and grow in the European market through strategic marketing, sales, logistics, and customer support.
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This page is not the official website. Generated by AI, does not constitute any advice. If needed, please click here to visit the corresponding official website.
TangToEurope is a marketing consultancy that helps Asian OEM/ODM manufacturers and startups successfully enter and grow in the European market through strategic marketing, sales, logistics, and customer support.
Learn More
We accelerate your local market entry and boost your sales by helping you build your brand, optimize operations, and connect with European consumers.
We help refine your product for the European market with expert advice on specifications, packaging, and user experience.
We advise on voltage, certifications, language requirements, and other technical aspects to ensure your product meets European standards and consumer expectations.
We review your user manuals for clarity, completeness, and compliance with EU regulations to ensure a smooth customer experience and reduce support queries.
We optimize packaging for shelf appeal, logistics efficiency, and sustainability—key factors in winning European consumers and retail partners.
We specialize in helping Asian manufacturers and startups succeed in Europe.
You're a strong OEM/ODM manufacturer who wishes to go direct to consumers or via distributors in Europe. We help you build your own brand, manage distribution, and establish a local presence.
You have an innovative product or new business and need help with your go-to-market plan in Europe. We accelerate your entry with full-service support.
Our experience spans consumer electronics, smart home devices, and innovative tech products across Europe.
Launched across Benelux with influencer campaigns and bol.com integration.
Consumer Electronics
RaaS concept for retail display of innovative electronics.
Retail Tech
Strategic alliances with leading audio brands for Euronics International.
Audio Technology
Scouted and launched innovative health tech products in Europe.
Health Tech
Managed 500+ accessories for iPad, iPhone, and laptops across EMEA.
Accessories
Drove private label strategy across EMEA with factories in China.
Private Label
Professionalized marketing for consumables across Europe.
Office Supplies
Organized launch events to secure distributor partnerships across Europe.
EventsLed by Joey Tang, we combine Asian manufacturing insight with deep European market expertise.
Director | Consultant | Marketing Accelerator
Born in Hong Kong and raised in the Netherlands, Joey is an experienced global marketing professional in Consumer Electronics with over 25 years of experience in manufacturing, retail, and distribution.
"I am passionate about tech innovations that bring joy and convenience to people’s lives. My Chinese heritage and experience allow me to form a bridge between Asian manufacturers and the complex European market. With TangToEurope, my goal is to support entrepreneurs who are at the forefront of technology, accelerating their growth."
View Full Profile →A track record of successful market entries and brand growth across Europe.
Created product framework for Euronics Balance, a new RaaS concept. Scouted new brands and implemented international logistics.
Launched ZACO robot vacuum cleaners in Benelux. Boosted brand via influencer campaigns. Set up branded web store and bol.com vendor account.
Organized European launch events to secure partnerships with key distributors across the continent.
Defined and implemented IoT strategy for Euronics International. Built partnerships with audio brands and scouted fitness tech products.
Managed mobility accessories (500+ SKUs). Drove private label strategy for EMEA with close ties to sales teams and Chinese factories.
Responsible for marketing toner & ink cartridges. Professionalized marketing infrastructure across Europe.
At TangToEurope, we love innovation and international business. Our aim is to successfully introduce new companies and brands in Europe. We understand the complexities of the European market, how to avoid the most common mistakes, and how to achieve sustainable success.
Ready to launch or grow your brand in Europe? Let’s discuss how we can help.
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