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Over 30 years of craftsmanship. Exporting quality headwear to Europe, the USA, Mexico, and South America. OEM and custom design support for global brands.
A legacy of craftsmanship and innovation in the global hat-making industry.
Wenling Xinglong Craft Straw Factory (later known as Taizhou Viya Hat Industry Co., Ltd.) is a product of China's reform and opening-up era. Established over 30 years ago by Ms. Lu Suqin, it began as a family-run business focused on manufacturing and selling hand-woven straw hat bodies in China. Today, 100% of our products are exported to Europe, the United States, Mexico, and South America.
Our facility spans 5,000 square meters with a construction area of 6,100 square meters. We specialize in producing finished hats, hat bodies, paper straw braid, fabric materials, and more. With an annual output value of $4 million, we supply OEM products to numerous international factories and brands.
We were the first factory in China to develop and produce PAPER PANAMA MATERIAL hats in 2010. Our high-grade SISAL (Philippine hemp) hats are among the finest in the world — we maintain an inventory of approximately 40,000 super-grade SISAL hats valued at $300,000 annually, ranking us #1 in inventory and shipments in China.
Every five days, we receive hand-knitted hats from local artisans across the region at our original 30-square-meter acquisition base, ensuring consistent quality and authenticity in every product.
We prioritize quality in every stage of production, from raw materials to finished goods.
Pioneers in paper Panama material and cost-effective alternatives to premium braids.
Trusted supplier for top hat brands and designers across Europe and the Americas.
Premium handcrafted hats and materials for global fashion brands and designers.
Elegant hand-woven straw hat for summer fashion. Lightweight and breathable.
High-strength, flexible braid ideal for shaping premium hat bodies.
Innovative material developed in 2010. Mimics real Panama with durability and lower cost.
Premium Philippine hemp used for high-end top hats and fashion headwear.
Natural fiber braid perfect for woven hats and decorative applications.
Durable and flexible braid ideal for structured hat designs.
Latest design in summer fashion. Handcrafted with attention to detail.
We help foreign designers bring new hat concepts to life with full OEM support.
Cost-effective version with superior performance, adopted by Japanese and European markets.
Water-resistant and durable fabric alternative for modern hat designs.
Hand-knitted straw hat base, ready for finishing by international brands.
Full-service production for global hat brands. From design to delivery.
Trusted by global designers and brands for quality, innovation, and reliability.
Every product undergoes strict quality checks from raw material to final packaging.
Pioneers in paper Panama and alternative braid materials with superior performance.
Products exported to Europe, the USA, Mexico, and South America annually.
Over 30 years of family tradition in hand-woven hat making and artisan collaboration.
Yes, we provide full OEM manufacturing services for global hat brands and designers. We support custom designs, material selection, and product development.
We specialize in hand-woven straw, paper Panama material, Japanese paper braid, raffia, 11mm-12mm straw braid, Sisal (Philippine hemp), and paper cloth.
Yes, 100% of our products are exported to Europe, the United States, Mexico, and South America.
Absolutely. We assist foreign designers in solving product development challenges and bringing new hat designs to life.
MOQ varies by product type and customization level. Please contact us for specific requirements.
Get in touch with our team for inquiries, OEM partnerships, or custom design support.
+86 15057618558
No.34, Industrial Development Demonstration Park, 318 Chenguang Road, Dongxin District, Wenling, Zhejiang, China
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